underdog energy

Underdog Performance Drink was born in a college dorm by former hockey players with one goal: to create a clean, high-performance energy drink built for athletes chasing their shot. It’s a brand fueled by grit, comebacks, and the belief that no dream is too big. Consumers connect with Underdog’s mission and authentic story, and the brand gives back by donating cans to shelter workers, healthcare professionals, and first responders. It’s more than just a drink—it’s a movement with real community impact. For retailers, that means a product with strong appeal, a clear identity, and a loyal following ready to grow.